{"title":"Age 0–12 months","description":"\u003cp\u003eThe first year is full of sensory discoveries, reaching, grasping and early movement. Create a comfortable space for supervised floor play and shared moments, with thoughtful designs for your baby’s exploration and your everyday feeding routines.\u003c\/p\u003e\u003cp\u003eEvery child develops at their own pace. Follow each product’s age recommendation, assembly and safety instructions.\u003c\/p\u003e","products":[{"product_id":"hilla-ball","title":"HILLA ball | linen","description":"\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eHILLA is a soft plush ball perfect for little hands and feet to play with. It is made from a durable, textured fabric that provides a delightful sensory experience and a good grip, and most importantly, doesn’t get scared of being balled around! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eCombine HILLA for example with the products of our LUOTO product family, and your little future basketball and football players will have hours of fun. Tossing, catching, and rolling balls are great ways to develop hand-eye coordination as well as gross motor and social skills. And best of all, ball games are a guaranteed hit among kids and adults of all ages.\u003c\/span\u003e\u003c\/p\u003e","brand":"FitWoodoy","offers":[{"title":"Default Title","offer_id":44831105253605,"sku":"2037","price":49.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0687\/0197\/8853\/files\/HILLA-ball-linen-5.jpg?v=1761036432"},{"product_id":"pilvi-play-mat","title":"PILVI play mat | sand","description":"\u003cp\u003e\u003cspan lang=\"EN-US\"\u003ePILVI play mat is the coziest companion for your little one’s first adventures. Crafted from durable, non-toxic, premium materials, our lightly padded mat provides a safe haven for practicing important skills such as tummy time, crawling, rolling, and sitting up. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"EN-US\"\u003eWith the versatile PILVI play mat sharing precious bonding moments and developmental milestones is effortless, as it is easy to carry around and can be machine washed. Whether you’re at home, visiting friends, or enjoying the outdoors, PILVI ensures you can cherish invaluable memories anywhere.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"FitWoodoy","offers":[{"title":"Default Title","offer_id":44831110725861,"sku":"2040","price":99.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0687\/0197\/8853\/files\/PILVI-play-mat-sand-4.jpg?v=1760599388"},{"product_id":"lillagunga-toddler-oak-white-leather-white-n","title":"TODDLER swing | Oak","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ansi-language: EN-GB;\"\u003eTODDLER Swing is the flagship in Lillagunga’s portfolio of swings. It is a fun and stylish swing for the youngest family member, designed with the outmost precision and care. TODDLER Swing is safe and built to last, and also works as an appealing design element in your home.\u003c\/span\u003e\u003c\/p\u003e","brand":"Lillagunga","offers":[{"title":"Default Title","offer_id":56299332796797,"sku":"LGTO-OWL09N","price":306.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0687\/0197\/8853\/files\/Mood1_b080f391-d626-4b28-b2ce-93bc575f8f55.jpg?v=1751272103"},{"product_id":"kuu-feeding-pillow-beige","title":"KUU feeding pillow | beige","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ansi-language: EN-GB;\"\u003eKUU is the Finnish word for moon, and just like its namesake, the crescent-shaped pillow brings a sense of calm and ease to everyday moments. Carefully designed for feeding and cuddling, KUU supports both parent and baby while encouraging a natural, relaxed feeding position.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ansi-language: EN-GB;\"\u003eThe pillow is filled with natural buckwheat husks that gently mould to the body while maintaining their shape. This provides steady support, helping your baby rest securely and comfortably on your lap.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\" style=\"mso-ansi-language: EN-GB;\"\u003eMore than a feeding pillow, KUU is a companion for the quiet moments of early parenthood – from late-night feeds to peaceful cuddles and bonding time together.\u003c\/span\u003e\u003c\/p\u003e","brand":"FitWoodoy","offers":[{"title":"Beige","offer_id":58275101606269,"sku":"2110","price":99.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0687\/0197\/8853\/files\/KUUbeige1.jpg?v=1781690261"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0687\/0197\/8853\/collections\/KUU_feeding_pillows.jpg?v=1792501886","url":"https:\/\/fitwood.uk\/collections\/fitwood-age-0.oembed","provider":"FitWood","version":"1.0","type":"link"}