FitWood products were recently recommended in the January print issue of Cosmopolitan Germany — exciting news for FitWood, who will launch their first Kickstarter campaign in January.
Cosmo began in the United States in 1886 as a family magazine. Its current iteration, as an international publication for female readers, dates back to the 1960s. Today the brand boasts 64 international editions distributed in 110 countries. Cosmo is in the business of spotting rising trends and presenting valuable products to its readers. They are concerned with making good choices in which products they feature, and those that make the cut tend to be high quality, with great design and functionality.
“At FitWood of Scandinavia, we are honoured to make it through Cosmopolitan’s tough criteria. It shows we are taking steps in creating a new category in the global fitness market and becoming a trendsetter. At this point I want to give credit our first retailers in Central Europe and am glad that their efforts have obviously brought results,” commented Matias Kukkonen, the co-founder and CEO of FitWood.
The next few days will mark the end of the first year of operations for FitWood. In that time they have acquired retailers in four countries — including in one of the largest retail stores in Finland — and are being offered alongside some of the most prominent brands in the world. The company’s products and mission seem to have resonated with customers and been validated by a growling list of domestic and international retailers. For FitWood, 2016 has ended on a positive note despite the challenges that plague nearly every startup.
In 2017 the company will remain focused on international expansion, now to the United States. They will seek capital from new sources and tap into a huge market that stands to benefit from a commitment to sustainability, quality, and design.
“Thanks to Cosmo and to our retailers, but especially to our customers. 2017 will be an exciting year for FitWood. We plan to share some of those moments with those who work with us and the customers we serve, and we invite you to join our story. There’s still a lot of work to do, but we’ll be in touch soon.”
—The FitWood Team